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Powered By Partnership
Building a cooperative dedicated to dealer success since 1972
Then & Now
What started as five dealers pooling resources has grown into a powerful cooperative serving hundreds of dealerships nationwide. Today, we combine 50+ years of partnership expertise with modern systems that deliver unprecedented value.
Built By Dealers, For Dealers
In 1972, a Marshfield dealership owner faced rising Detroit prices on car parts. The solution? Cooperative purchasing. Five dealers joined forces, drafted bylaws, and registered with Wisconsin—creating a dealer-owned solution built by dealers, for dealers. With WATDA endorsement, membership exploded to 200+ dealerships within two years. By the 1980s, Wisco served 400+ locations and built our Marshfield facility. Geographic reach expanded across multiple states through the 1990s and 2000s. A website launched in 2000, though orders stayed phone-based. Operational excellence became our hallmark—supporting over $30 million annually with just nine staff through vendor-direct partnerships.
Modern Systems & Value Solutions
The last five years mark our most aggressive transformation. Fully integrated online ordering launched in 2023, replacing decades of phone processes. Major system investments deliver unprecedented accuracy, service, and transparency. Value-added services now connect members with industry experts—the Wisco Select program with Midwest Equipment Specialists outfits garages with cutting-edge solutions. DSI Automotive provides access to tens of thousands of aftermarket parts. Every vendor is carefully vetted, and members benefit from aggressive cooperative pricing backed by collective buying power. These partnerships solve complex challenges and deliver best-in-class results.
What Never Changes
100% Member-Owned
What will never change is our foundation: complete member ownership. Each of our nine Wisco districts is represented by an elected Board of Directors who ensure financial health and provide guidance through industry changes. The board reviews every membership application to maintain our standard of integrity. Once approved, a dealer purchases $1,000 in cooperative stock, and the doors to savings open.
Collective Buying Power
Our cooperative model delivers real financial benefits. Members save on every purchase through competitive pricing, then receive year-end patronage rebates based on their purchasing volume. The more you buy, the more you save. Our vendor-direct partnerships and carefully vetted service providers ensure quality products and expert solutions, all backed by the aggressive pricing only possible through collective buying power. Every dollar spent with Wisco works harder for your dealership.
Our Partners
Few words can convey our gratitude to the partners who deliver value to Wisco members every day.
Parts & Equipment
Factory Motor Parts has delivered quality and savings for over 30 years across the upper midwest. Hunter Engineering provides incredible savings on the best service equipment. Challenger Lifts, Benco Equipment, Medco, and Neu Tool answer every equipment need.
Supplies & Services
Halron Lubricants delivers the lifeblood of transportation. Wurth USA and Kent Automotive ensure technicians have the best products. Cintas and UniFirst provide exclusive uniform and facility services. Nassco supplies paper products, chemicals, and cleaning equipment.
Accessories & Technology
DSI Automotive delivers quality accessories fast. Werner Electric offers savings on building electrical, IT systems, and security. NJB Protection pairs security cameras with 24-hour monitoring to prevent theft and vandalism.
The Future is Today
Wisco continues discovering new solutions for dealer needs. From building electrical to facility security, from quality tools to innovative services—we're constantly evolving to serve you better. Our deepest thanks to all who paved the way for our privilege to carry on Wisco's mission: serve auto and truck dealerships with quality, savings, and solutions for every need.
Strengthening Our Community
Wisco has been a trusted member of the Wisconsin automotive community for over 50 years and continues to strengthen our commitment by investing in programs that promote industry-wide success
Wisconsin Automobile and Truck Dealers Association
With a rich history dating back to 1972, our endorsement by the Wisconsin Automobile and Truck Dealers Association (WATDA) has been a hallmark of trust and validity for dealers across Wisconsin. Committed to staying abreast of industry developments, we provide united support to dealers, ensuring they thrive in their businesses. Learn more about WATDA.
WATEA and ADAMM
As proud members of Wisconsin Automotive & Truck Education Association, Inc. and the Automobile Dealers Association of Metro Milwaukee, we actively contribute to education and community engagement initiatives. Learn more about WATEA and ADAMM.
Iola Car Show
We have recently welcomed the Iola Car Show and Swap Meet as a member of the Cooperative to increase our collaboration on marketing strategies to enhance dealership participation while bolstering the Wisco brand. With nearly 7,000 cars on display and attracting more than 125,000 visitors each year, the Car Show is billed as one of America's greatest automotive events. Learn more about the Iola Car Show.
Spectrum Insurance Group
Our partnership with Spectrum Insurance Group offers dealers significant savings on health insurance benefits, exemplifying our commitment to value-added collaborations that benefit the entire automotive community. Learn more about Spectrum.
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